*#DiorRob*... A year later.... The "Uncensored Official Director's Cut" by Romain Gavras... with Robert Pattinson....

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yep... it's already been a year, today...
and more than 2 millions views....

 so to celebrate... watch it ONE more time...  

youtube: Christian Dior

Vanity Fair: Robert Pattinson Is Living 1,000 Lives in Dior...

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from Vanity Fair Online 

 Robert Pattinson Is Living 1,000 Lives in Dior... 

The ubiquitous heartthrob Robert Pattinson stars in a new commercial as the new face for Dior Homme Eau for Men. Directed by Romain Gavras (maker of the controversial promo for Justice’s track "Stress") Pattinson channels James Dean—living with complete abandonment of the rules. His lust for life, paired with his undulating intensity, inspire this deeply emotional modern love story (aptly titled “1000 Lives”), which unfolds with Led Zeppelin’s"Whole Lotta Love" humming in the background.

Shot on rooftops in Rockaway Beach and New York City (including the Waldorf-Astoria), the short showcases Pattinson as the ultimate urban male: self-assured but discreet, effortless and yet impeccably tailored. He is a man with a purpose, living from moment to moment (staying true to his vampire roots!), which also comes through in his next three film choices (one of them being Life,due out 2015, wherein he plays a Life-magazine photographer hired to follow and photograph James Dean). Taking a cue from Dean, who was once famously said, “Dream as if you'll live forever. Live as if you’ll die today,” Pattinson—as the new face of Dior Homme Eau for Men—does just that.

There’s even a book, called Robert Pattinson: 1000 Lives, photographed by Nan Goldin and published by Rizzoli (Goldin photographed the European campaign for the fragrance).
And the juice is rightly so on-target for this present-day male. Dior’s in-house master perfume creator, François Demachy, tweaked the original scent to equal the attitude of this urban, modern-chic gent. The scent is a refreshing blend of Calabrian bergamot, Moroccan grapefruit, and Crimean coriander at top, with Tuscan iris absolute surrounding the heart, followed by Virginia cedarwood at the base. “Eau for Men is a fresh yet directly masculine fragrance, its immediacy is its soul,” says Demachy.

Debuting this week, here's a sneak-peak, behind the scenes of Garvras’s take on the Dior Homme Eau for Men campaign—and click here to see the full-length commercial.

Dior Homme... Behind the scene...

via @vfhollywood

youtube: Christian Dior

Romain Gavras about working with Robert Pattinson....

interview with "IO donna" (Italy)

translation...

In the first image he (the British actor Robert Pattinson, the former vampire Edward in the Twilight saga) is a skyscraper above (left) . In the second frame, is with her (the model Camille Rowe) bathroom (pictured on page 2). Then, snapshots, all black and white, successive pressing : flashbacks of a party , the race in the car on the beach, dip in the pool (clothes). No matter the place: it could be New York or Paris, the first day of spring or the last year. Counts the history, important. The close-ups capture the energy of youth, the momentum of the attraction, passion. Strong emotions that stop last time (in color) of the film: he, the ideal man, sexy and charismatic. And his ally, Dior Homme, a fragrance that, as stated by François Demachy, Dior Parfumeur et Createur, defies all the clichés of masculinity: " Explore a new virility , immediate and yet complex." Unique and singular, as the film by Romain Gavras, son of art director Costa. We asked him to tell us about the film by Dior Homme.

Where did the inspiration for the video?
Working closely with the team of Dior. Hundred lifetimes in a day and the words of James Dean : " Dream as if you'll live forever. Live as if you were to die today. " The result is a character who goes through emotions and different places . Then, with the cinematographer André Chemetoff and production designer Jean -Michel Bertin , we looked for the best visual grammar to tell this story fragmented.

How would you describe the man Dior Homme? The man who is a man we want to represent light, at ease in any situation. It could be on a deserted beach , in a luxury hotel or in an empty house in which he has just moved : it would always be himself. We wanted to move away from the stereotype of the successful, rich and arrogant , and that is why we have added details such as the car eighties that leads to a certain point. The woman is another great way to characterize a man : that the video is a simple girl , who dressed in a showy.

He tells an anecdote, a particular story happened on the set?
We shot in Brooklyn, Rockaway Beach , immediately after the hurricane. Looking at the scene of the beach, you can note their signs, for example, the very high sand or cabins destroyed , which give the image looked strange , unexpected, in a video for a luxury perfume. Oh, and we also ended up in the sea with the car ... It took two boats and a tractor to bring it dry! 

The main difficulty ? Probably the fact of having to take in so many places at once. We had to run all over New York with Rob, who is a big star in Hollywood, dodging paparazzi and all the rest, not to reveal the images of the campaign prior to submission. Also, before you know Rob had no idea how it would go because we were waiting hectic, very active, and sometimes the actors do not like working under pressure. But he was great, he gave more than he asked , was with me one hundred percent . In addition, during the shoot, we had great fun.

What is your favorite scene? I really like the part on the beach, was the first scene we shot . During the first shot is always something interesting happening at that moment if you know what you had in mind will work or not. It was very nice to hear that it would work.

How was working with Rob? Rob is an extremely curious , is leaving the phase of the "poster boy" of Twilight to play more mature roles . Is already making interesting choices and courageous. Speaking as a director, I can say that he is an actor with which it is very easy to work , able to give so much .

source: Iodonna / Robert Pattinson Moms via ToR
youtube: Christian Dio

[PRESS SCAN] Vogue Homme International - Sept.

Romain Gavras about Robert Pattinson... 
and the Dior Homme Ad...

  

transcript (only the parts where he talks about Rob) ...

Why did you shoot the commercial in black and white?Robert Pattinson has such an iconic image, that of the dreadfully pale Twilight vampire, a "dark" character living in a world full of colour. By shooting in black and white and cutting his hair shorter than usual, we have produced a modern and yet timeless effect.
(...)
How did you approach Robert Pattinson? Did you know him?No, he put my name foward. He's friends with Harmony Korine, who's also one of my friends. Before you meet him, you imagine all sorts of things associated with huge stars, that he collects swords or walks around stark naked at home, but in fact, he's very professional, very straightfoward, and very normal. He's one of the new breed of stars, who's become famous overnight because of one role in a franchise, and is aware that has two or three years ahead of him to position himself as an genuine actor with real talent. I didn't actually realise before I went onto the set with him just what it meant to be the type of star who creates a riot everytime he goes anywhere. There were paparazzi on top of the nearby buildings and we had to cover the windows so we could work in peace.

+ NEW Pics... 

scans: @Gossipgyal 

source: RPL

*NEW* BTS Pic of #DiorRob... with Robert Pattinson and Romain Gavras...

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from @ROMAIN_GAVRAS

[PRESS SCAN] Harper's Bazaar (Arabia) - Sept.

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transcript of the interview

A sudden change of plans at Bazaar HQ in Dubai and less than 24 hours later I find myself making my way down the infamous palm-leaf emblazoned corridor of LA's iconic Berverly Hills Hotel, just moments away from meeting teen icon and bona fide A-list actor Robert Pattinson. 

Best known for his leading role in The Twilight Saga, a series of films based on Stephenie Meyer's vampire-romance novels, the British actor became a household name - and heartthrob - overnight as the films netted billions of Dirhams at the box office.
Unfortunately for me, all five films have eluded my cinematic escapades of recent years, however the tabloid hysteria that surrounds the cast has not. Robert's on-screen/off-screen, on-again/off-again romance with his co-star Kristen Stewart has been played out in the media sinceTwilight first hit the big screen in 2008. As I draw closer to the door of his hotel suite, I find my mind irrationally wondering whether I'll be "Team Rob" or "Team Taylor" (actor Taylor Lautner plays Robert's love rival in the films) - the big debate ammongst Twilight fans the world over and a choice I cannot make with any sort of conviction. I take a deep breath and enter the room. 

Fortunately, my vampire short comings don't matter all that much today for I am meeting Robert to talk about his new role as the face of Dior Homme. The advertising campaign, which launches this month, sees sultry images of the actor shot by American artist Nan Goldin in New York. There's also a short film in which Robert assumes a rock'n'roll alpha male character in a raw and self-destructibe relationship with free-spirited French model Camille Rowe. 

"It's kind of, sort of, a like fantasy version I have of myself," Robert states cautiously, when I ask about his latest character. "I mean, I'm not like that on everyday basis, I think I am a little bit more boring," he laughs, his British accent glazed with just a hint of LA. 

In spite of his massive fame, the 27-year-old is disarmingly unguarded and relaxed, puffing on an eletric cigarette. He is wearing a charcoal grey jumper, loose jeans and a cap turned backwards - "it's the same outfit I wore yesterday," he volunteers. He is unshaven with a touch of stubble masking his chiseled jawbone, and suddenly I understand what all the fuss is about. He is also, of course, doused in Dior's scent. "I think I have about three different Dior Homme fragances on," he chuckles, warning me, in case I start down a scientific track, "I am not very good with the nasal questions." In fact, it seems Robert is just as much out of his comfort zone talking about fragrance as I am discussing vampires. Not surprising really as this is the actor's first endorsement since he first arrived of the scene playing Cedric Diggory in the fourthHarry Potter film in 2005 before being propelled into mega-stardom as Edward Cullen in Twilight. 

"Dior is very independent, there's nothing tacky about it at all," he says of his decision to represent the French fashion house. "I actually felt like it was benefitting me to be associated with them rather than doing something just for the sake of it." For the campaign's commercial, Robert hand-picked French independent film director Romain Gavras for the task. "I'd seen his movie Our Day Will Come and tried to meet him for like a year and just did not return my phone calls... Ever!" he laughs. "so I thought if I did the Dior thing I bet I could get him on board." He was right. And when I spoke with the charismatic Romain earlier in the day, he was equally complimentary about Robert. "You always have a fear with big stars like him that they are crazy and uncontrollable, or collect swords," he jokes, "but from the start Robert was really down to earth." 

In the film Robert looks every inch of the leading man, embodying a nonchalant, caution-to-the-wind attitude as he runs around New York gate-crashing parties, joy-riding on the beach and getting steamy in bedroom scenes with Camille. "He has such a strong image in his previous films, this commercial was about giving him a different kind of iconic look," explains Romain. Robert agrees, "I kept saying from the beginning I wanted to be really physical. I have done quite a few films in a row where it is all about stillness," he explains referring not only to theTwilight saga, but also to films such as Water For Elephants in which he starred alongside Reese Witherspoon, and more recently his performance in David Cronenberg's sci-fi flick, Cosmopolis. "I was watching the Dior scenes back in the monitor and thinking I look older now. I have always been so self-conscious about looking like a little kid and people not really believing me, so I wanted to do a film about masculinity and this was kid of the perfect opportunity." 

It's the transition from boy to man that Robert keeps referring back to as he talks, in between draws on his eletric cigarette, and I wonder whether this feeling has anything to do with the ending of the Twilight series and his relationship with co-star Kristen Stewart. "Yeah, it's a whole bunch of stuff happening at the same time and I am just not worrying about things so much. I guess it just happens," he muses. "I also bought a house and I was literally doing that up and fixing pipes," he quips, laughing at the absurdity of him doing handy-work. 

I am surprised at hor honest the star is (he answers every question I ask truthfully, as if it were a compulsion) given his personal life has been paparazzo fodder for the last five years. Today speculation centres round who he is dating. Most recently he has been linked to actress and granddaughter of Elvis Presley, Riley Keough, as well as songstress Katy Perry. "It's that thing... Someone knowing who they are, it's the best," he answers coyly when asked what attracts his interest in a woman. "I guess because it is like the opposite of what I am - I am so all over the place," he adds with his signature self-effacing humour. 

The same goes for a woman's style, according to Robert. "If someone looks good in ther clothes it's because they are comfortable in their own skin - it's literally just like owning it. Oh no! That is so lame, I feel like I am on Project Runway saying 'own that'," he jokes, complete with Tim Gunn accent. 

Of course, the epitome of his carefree ideal is fellow Brit Kate Moss, Robert's pin-up of choice as a teenager. "I was obsessed with her, it was a bit ridiculous. The other poster I had up was Linda Blair in the Exorcist, so they were my two options - a little girl posessed and Kate Moss," he laughs. 

But, as it turns out, Robert's knowledge and passion for fashion extends further than just posters of Kate Moss and Dior Homme fragrances. "I kind of want to get more involved with the industry, I really like it," he says. "I like the speed of it, you can just move so much quicker. I also like designing clothes. It's weird, it's kind of a new thing that I have started doing," he reveals. As I probe him on his design ambitions, I expect the typical actor-turned-designer response of a T-shirt or baseball cap line and am, I admit, a little taken aback by his actual answer. "It's really embarrassing," he blushes taking a deep breath as I lean in closer, "I like drawing couture dresses." It's as if he is admitting this out loud for the first time. "It's bizarre! I started doing it and I was like 'what is happening?' Suddenly I had like a sketchbook full of dresses. I like the sort of artistry of it, it's kid of like costume design,"Robert divulges. So can we expect to see him showcasing his designs at Paris fashion week in the future? "That would be the most random thing ever but I actually really want to do it. I don't know though, it could be incredibly embarrassing." 

Clearly Robert is someone who excels at the arts, whether it's acting, music (he plays the piano and a guitar, as well as writing and singing his own music) or indeed designing. Far less exciting for the actor, however, is exercise. "I think I don't get some jobs because I don't go to the gym. I am literally the only actor in LA who doesn't have a six pack,"he laughs. "Although I am going to have to change that. In my next film I have like three intimate scenes so I am literally thinking of those to get in shape." I ask him whether he has hit LA's Runyon Canyon, the place where half of Hollywood goes hiking every weekend. "No, I don't ever want anyone to see me doing exercise," he says aghast. "Even though I am doing it, I still think it's so lame and embarrassing - I am doing it out of necessity, that's all," 

What I find most charming about Robert is that he seems unaware of just how 'big' he is in Hollywood. In fact, he has a rare ability to make you feel as if you are kicking back and shooting the breeze with one of your friends rather that one of Hollywood's most watched and wanted actors. While he slowly makes his peace with his star statys, there's one part of the A-list territory that he still can't quite get to grips with. "I am very anti-paparazzi, but I guess you kind of get used to thing. In fact I just started getting better at hiding," he laughs. "As soon as you figure out a way to live where people don't follow you around, stress levels go down." 

That Robert is not into the fame aspect of Hollywood - "it's not really me so I have never really felt attached to it" - allows him to be more creative in his film choices. It's a very interesting career move that he is making,"Romain says of Robert. "At some point, you either have to stay in your comfort zone and keep doing movies, or you get the courage and to go out and do more interesting things like the Cronenberg film." And the actor seems equally happy about the direction his career is headed. "It's an amazing job, especially if you don't let yourself go crazy, but there are loads of jobs that make you go crazy," he says candidly. 

It is this endearing modesty and off-the-cuff sense of humour peppered with British charm, as well as his driven acting aspirations, that make Robert so much more than just as teen star. As of now, he's clocking up actor, perfume model, musician ad you read it here first, couture designer. With or without the six pack, I can now safely say, I am very much "Team Rob".

source: @Gossipgyal via RPL

*SCREENCAPS* of the Dior Homme ad - Bonus: The piano - with Robert Pattinson....

and Camille Rowe...

  

  

  

  

  

  

  

  

  

  

 

source: ToR