Vanity Fair: Robert Pattinson Is Living 1,000 Lives in Dior...

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from Vanity Fair Online 

 Robert Pattinson Is Living 1,000 Lives in Dior... 

The ubiquitous heartthrob Robert Pattinson stars in a new commercial as the new face for Dior Homme Eau for Men. Directed by Romain Gavras (maker of the controversial promo for Justice’s track "Stress") Pattinson channels James Dean—living with complete abandonment of the rules. His lust for life, paired with his undulating intensity, inspire this deeply emotional modern love story (aptly titled “1000 Lives”), which unfolds with Led Zeppelin’s"Whole Lotta Love" humming in the background.

Shot on rooftops in Rockaway Beach and New York City (including the Waldorf-Astoria), the short showcases Pattinson as the ultimate urban male: self-assured but discreet, effortless and yet impeccably tailored. He is a man with a purpose, living from moment to moment (staying true to his vampire roots!), which also comes through in his next three film choices (one of them being Life,due out 2015, wherein he plays a Life-magazine photographer hired to follow and photograph James Dean). Taking a cue from Dean, who was once famously said, “Dream as if you'll live forever. Live as if you’ll die today,” Pattinson—as the new face of Dior Homme Eau for Men—does just that.

There’s even a book, called Robert Pattinson: 1000 Lives, photographed by Nan Goldin and published by Rizzoli (Goldin photographed the European campaign for the fragrance).
And the juice is rightly so on-target for this present-day male. Dior’s in-house master perfume creator, François Demachy, tweaked the original scent to equal the attitude of this urban, modern-chic gent. The scent is a refreshing blend of Calabrian bergamot, Moroccan grapefruit, and Crimean coriander at top, with Tuscan iris absolute surrounding the heart, followed by Virginia cedarwood at the base. “Eau for Men is a fresh yet directly masculine fragrance, its immediacy is its soul,” says Demachy.

Debuting this week, here's a sneak-peak, behind the scenes of Garvras’s take on the Dior Homme Eau for Men campaign—and click here to see the full-length commercial.

Dior Homme... Behind the scene...

via @vfhollywood

youtube: Christian Dior