*PRESS* Dior confirms Robert Pattinson as new face face of Dior Homme...

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from Women’s Wear Daily

Dior Confirms Pattinson as New Face

PARIS — Parfums Christian Dior has confirmed that actor Robert Pattinson is the new face of Dior Homme fragrance. 

The “Twilight” star joins an illustrious list of celebrity ambassadors for Dior fragrances, which include Jude Law, Alain Delon, Natalie Portman and Charlize Theron. 

American photographer Nan Goldin and French director Romain Gavrais shot the campaigns starring Pattinson, Dior said, noting they are to be broadcast in Europe excluding the U.K. and Asia, excluding China and Japan.

from Marie Claire UK

Robert Pattinson has officially been announced as the face of Dior Homme.
After months of speculation about the star’s rumoured partnership with the brand, the House of Dior has released an official statement today confirming the campaign.
They said: ‘The House of Dior is delighted to announce that actor Robert Pattinson is to be the new face of Dior Homme fragrance.’ 

The statement then goes on to praise Robert’s successful career in a number of high-profile movies, saying: ‘Since his first notable role in 2005 in the fourth Harry Potter sequel, film star Robert Pattinson has more recently come to be known through his role in the runaway box office success, the Twilight saga. 

‘He has since proven the scope of his acting talents by choosing films as varied as Remember Me by Allen Coulter, Water for Elephants by Francis Lawrence, in which he starred alongside Reese Witherspoon, or with his role as Bel-Ami, the famous Maupassant character. 

‘In the ultimate tribute to his talent, David Cronenberg chose him to star in his latest picture, Cosmopolis, adapted from the novel by Don de Lillo. A striking role as a golden boy which premiered at the 2012 Cannes Film Festival.
‘He has recently completed filming David Michod¹s The Rover in Australia with Guy Pearce and will soon be on set for David Cronenberg¹s next picture, Maps to the Stars. Following on he will star in Hold on to Me, directed by James Marsh and co-starring Carey Mulligan.’ 

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Dior Homme adds: ‘Today we are excited to announce that he will join the privileged circle of Dior faces. Photographed by American artist Nan Goldin and filmed by French director Romain Gavras, this new Dior Homme communication campaign is currently broadcast exclusively in Europe (except UK) and Asia (except China and Japan).’

  #1 ...

from Instyle

After months of whispers, Dior have broken the silence to confirm that Twilight heartthrob Robert Pattinson will front their men's fragrance range.

Dior's fragrance portfolio views like a who's who of Hollywood - Natalie Portman, Charlize Theron and Jude Law all front their scents, so newest recruit, Rob, is in good company.

The fashion house announced: "Today we are excited to announce that [Robert] will join the privileged circle of Dior faces."

However, it seems that as yet, UK audience won't be privy to the campaign shots: "Photographed by American artist Nan Goldin and filmed by French director Romain Gavras, this new Dior Homme communication campaign is currently broadcast exclusively in Europe (except UK) and Asia (except China and Japan)."

Word has it that the shots are Moulin Rouge themed and show Rob in sultry black and white. Let's hope we can catch a glimpse soon.

#2...
from Gossip Cop

Robert Pattinson is the new face of Christian Dior’s Dior Homme fragrance.
The ad campaign for the men’s scent will be exclusively featured in Europe and Asia, excluding the UK, China, and Japan. 

The partnership had been rumored for some time, but the luxury brand finally confirmed the collaboration on Wednesday morning. 

“Today we are excited to announce that he will join the privileged circle of Dior faces,” the company said in a statement. 

Pattinson follows in the footsteps of other celebrity Dior spokespeople, such as Jude Law, Charlize Theron, andNatalie Portman.

from Vogue uk

ROBERT PATTINSON has been confirmed as the new face of Dior Homme fragrance, starring in a campaign photographed by Nan Goldin and filmed by Romain Gavras. He joins the current circle of celebrity Dior fragrance ambassadors which includes Natalie Portman and Charlize Theron, as well as model Daphne Groeneveld. 

The actor was first rumoured to be starring in a Dior campaign back in 2012, but the brand refused to disclose any information about the upcoming partnership. 

Dior Homme first launched in 2005, about the same time that a young Pattinson first hit our screens as the ill-fated Cedric Diggory in the fourthHarry Potter film. No further information has yet been revealed, but we predict a very moody advertising campaign coming soon. 

from usatoday

Twilight star Robert Pattinson may not have looked his best under piles of geisha-white makeup while in character as a vampire in the franchise that made him a star, but Dior is looking past all that. The fashion house announced Wednesday that Pattinson is the new face of their Dior Homme fragrance for men. 

"The House of Dior is delighted to announce that actor Robert Pattinson is to be the new face of Dior Homme fragrance. He has since proven the scope of his acting talents by choosing films as varied asRemember Me ..., Water for Elephants ... in which he starred alongside Reese Witherspoon, or with his role as Bel-Ami, the famous Maupassant character," Dior gushed of the actor in a statement. 

"Today we are excited to announce that he will join the privileged circle of Dior faces. ... This new Dior Homme communication campaign is currently broadcast exclusively in Europe (except U.K.) and Asia (except China and Japan)."

#3...
from ETonline

Robert Pattinson Is the New Face of Dior
After months of rumors, it's official -- Robert Pattinson is the new face of Dior.

"Today we are excited to announce that he will join the privileged circle of Dior faces," the elite fashion house confirmed in a statement via The Cut. 

Pattinson will front Dior's new men's fragrance ads, though they'll be exclusive to Europe.
"Photographed by American artist Nan Goldin and filmed by French director Romain Gavras, this new Dior Homme communication campaign is currently broadcast exclusively in Europe (except UK) and Asia (except China and Japan)," Dior added.
E! Online reported in October that a source estimated the deal at being worth close to $12 million for three years. 

Pattinson joins an exclusive list of A-listers who have been brand ambassadors for Dior fragrances, including Charlize Theron, Jude Law and Natalie Portman.

source: RPL / ToR via Tumblr: hiddles-pattz
update#1: ROBsessed